OUR NAME
“Led Sled Customs” is our formal name and “Led Sled Customs, L.L.C.” is our legal name. “Led Sled Customs” is to be used anytime our logo is unavailable for use. “Led Sled” (two words) can be casually used alongside the presence of our logo.
OUR LOGO
Our logo is very rarely displayed on anything other than Pure Black. And is never to be reversed out.
Icon
For cases too small for legibility (200px x 200px), a single fist can be used as long as “Led Sled Customs” is clearly present nearby, for example, the profile name of a social media account.
TAGLINE
Put some sting on it and add our tagline.
HEAT IT | TACK IT | WELD IT | SMACK IT
OUR COLORS
Primary Color
Pure Black is Led Sled’s hero color (ya, we know it’s technically not a color). We use Dull Orange for accents.
Monochrome
PURE BLACK
#000000
Secondary Color
DULL ORANGE
#B48834
Accent Colors
VIVID RED
#DD0E29
BRIGHT CYAN
#2C97A9
Background & Functional Colors
DARK ORANGE
#745016
DEEP BLUE
#0A385C
DARK GRAYISH RED
#362E2C
TYPOGRAPHY
Legible Fonts
SUPPORTING GRAPHICS
STARK, BOLD & JUTTING
Graphic elements that are severe, bare in appearance, or extend out, over, or beyond are used to capture the high-energy of our brand and the forward motion of highspeed motocross.
HAND-DRAWN
Elements of the hand-drawn are occasionally introduced to reinforce the value of hand-craft and the DIY nature of our products.